Social media has had a huge impacted in music during these past years making
it easy for artists to promoting their music. Even though Cash Money Records
started early 90s when they used to go out the streets to promote their music,
they managed to take advantage of the social media by join social network such
asMyspace and facebook where
they are able to upload their photos, songs and videos and also have their own
website to post updates and news stories
to keep interesting for fans. They also offers fans free music to download
online or put their songs on iTunes available to buy, which is one of the world's
largest online music store. Social media allows them to reach large amount of
people world wide by doing press and the publicity so that fans can know about
their coming up project such as shows and store appearance. It also makes it
easy for them to longue music at a faster rate by simply uploading it online.
It wouldn’t be fair for them to call themselves Young
Money Cash Money Businesses without any business, Cash Money Records is a big
business that has many sources of income other than the obvious
"Music". They have dabbled in alcoholic drinks department. They have their
own brand of vodka GTV, which you can find appearing in a lot of videos with
famous music artist like Busta Rhymes, Lil Wayne, Nicki Minaj and many more,
you find that the drink is sold online and in clubs, it is also sold
exclusively in Europe by a company called Urban Drinks. The drink has three
different flavours, watermelon, coconut and the original. Cash money Record
also has their hand in the clothing industries with their own clothes line
called YMCMB (Young Money Cash Money bushiness) this is a well-known brand and
is worn by many people of all ages, the main people that you would see wearing
it would be the associates of CMR, but it is also worn by the general public as
it is seen as a form of fashion. YMCMB clothing line can be found online or in JD Sports shop. Another
source of income that has taken CMR to another level would be the super group
called rich gang, they are a group compiled of members from cash money and
young money they produced and released their first album together in 2013. The
album they created was called Rich Gang and within the first of week of sales
it found itself to be ninth on the billboard 200 chart, which is a big thing in
the music industry. The album was able to sell over 40,000 copies.
Bryan Williams better known by his stage name
Birdman wasn’t just the co-founder of Cash Money Records but was also
passionate about rap music and started his rapper career with Mannie Fresh in hip-hop
duo Big Tymers in 1997. Big Tymers released their first album in 1998 called
How Ya Luv That? Followed by I Got That Work in 2000 and Hood Rich in 2002. I
Got That Work had the hit singles "Get Your Roll On" and "#1
Stunna"; Hood Rich had "Still Fly" One of their biggest song at
that moment and it got nominated for two Grammy Awards. After Big Tymers fell
apart Birdman and lil wayne made joined album in 2006 titled Like Father Like
Son due to their father and son relationship. The album sold over 500 000 copies
lead it to be certified gold which featured hit single such as Stuntin' like My
Daddy and Leather So Soft. His fourth studio album Priceless was released in
2009 and it featured four hit singles 1st Always Strapped which made
hot 100 at number 54, 2nd Written on Her featuring the UK rnb singer
Jay Sean, Money to Blow single sold over a million records in America and was
certified platinum by the Recording Industry Association of America allowing it
sit at number 26 on the Hot 100. The fourth single was 4 My Town (Play Ball)
and it made Hot 100 a number 92. According to Forbes list Birdman Net worth is
$160 million making him one of the top 5 list of the wealthiest
hip-hop acts.
Lil Wayne
Wayne Michael Carter Jr. is known by his stage name
Lil Wayne. Lil Wayne who is a key artist in Cash Money Records is one of the
most successful artist in the world today. He started his career at a younger
age When Birdman took him under his arms as his own son and gave him a life
time opportunity to pursue his passionate for music. He got signed to Cash
Money Records when he was 11 years old. He
joined the hip-hop group Hot Boys and they released three albums. After the
members of the group went their own separate ways, Weezy F Baby released his
own solo album, Tha Block Is Hot at 17 years old in 1999 which went Platinum
and was named best new artist. In 2004, Lil Wayne released Tha Carter album which
made way for him in hip hop. He then follow up his Carter series releasing Tha
Carter II in 2005 which debuted at the No. 2 on the Billboard pop charts. In 2008
lil wayne made history on hip hop when he released Tha Carter III, the album
hit the top of the rap, hip-hop and pop charts, selling more than 1 million
copies in its first week of release. Lil
Wayne became is a Grammy Award-winning rapper for his hit albums, mixtapes and
singles like A Milli and Lollipop from his Carter III. Lil Wayne is also the
founder of his own record label called Young Money Entertainment which is an
imprint of Cash Money Records. Having released ten solo studio albums to date, lil
wayne has enough knowledge about the industry to be able to lead the Young Money
artists like Drake and Nicki Minaj to the top of the charts. Young Money artists includes Tyga, Chanel West Coast, Christina Milian, Cory Gunz,
Euro, Flow, Gudda Gudda, Jae Millz, Lil Twist, Mack Maine, PJ Morton, Reginae
Carter, Shanell, Torion, T-Streets and W3 The Future.
BOW WOW
Shad Gregory
Moss, better known by his stage name Bow Wow, started his rap career at a young
age and acting movies such as Like Mike,
Johnson Family
Vacation, Lottery Tickets,
Roll Bounce and many more. He got signed to Cash Money
Records in 2009 and released fill single under Cash Money Records titled Better
and Sweat from his nextUnderrated. At the moment he is currently
a co-host on BET’s 106 & Park television show.
Busta Rhymes
His real name Trevor Tahiem Smith Jr. but people knows him by his stage name Busta
Rhymes and he is also a rapper and actor from New York City. He got signed to
the Cash Money Records in 2011, however he has his own record label calledConglomerate
Records. He’s working on his debut album to be released under Cash Money
Records.
Caskey
Brandon Caskey, simply known as Caskey, is a young rapper
from Orlando. Caskey fell in love with rap music after his played him rap music
since then he made way for himself to become a rapper. He got signed to Cash
Money in 2012 and he is currently working on releasing his debut album.
Chris Richardson
Christopher Michael Richardson is a singer and
songwriter, who was born in Belgium and currently lives in Virginia. During his
time on American Idol in 2007 Birdman moved by his talent and decided to sign
him to Cash Money in 2012.
DJ Khaled
He released his first album in 2006 titled Listennn he
gabbed verse from different artist like Kanye West, Lil Wayne, Young Jeezy, Paul
Wall, Slim Thug, Trick Daddy, and Clipse. In 2007 he released another album We
the Best which featured most of the artists from his first album and also for We
Global in 2008. He then released another album titled Victory in 2010. DJ
Khaled join Cash Money family in 2011 with his group called We the Best Forever
which is an imprint of Cash Money Records. We the Best consist of three artist
which are Ace Hood who released his album in 2013 Trials & Tribulations,
Mavado and Vado. His first album he released under Cash Money Records was
called Kiss the Ring which features Lil Wayne, Nicki Minaj, Big Sean, Nas,
dancehall singer Mavado, and many others in 2012. And his second album was in
2013 Suffering from Success added Drake, Rick Ross, Future, and others to his
long list of collaborators. DJ Khaled is the first DJ to release six albums and
to sell over 12 million singles.
Other Cash Money artists are Fred Durst, Glasses Malone, Jay Sean, Kevin Rudolf, Paris
Hilton, Sarah Lenore, T.Rone, Ashley Ring, Brisco and Mystikal
Can a dream come true? Yes it can when you look back
at the two William brothers Bryan "Birdman" Williams and his older
brother Ronald "Slim" Williams who founded the record label
"Cash Money Records". These two brothers started off with the dream
of getting out of the housing project in New Orleans through there label Cash
Money records. The name that they thought of through the movie new jack city
and the crew called cash money brother. They started off with nothing and
slowly made a fortune through signing young and upcoming artist like the young
16 year old kid named Kilo-G, after sign Kilo-G they signed dozens more and was
making money through selling records from the trunk of their own car. A key
part of "CMR" history was when they signed the DJ/producer Mannie
Fresh who had a huge impact on the record label 1993 because before he came along
the labels lyrics were raw and all about gangsta rap, but when Mannie Fresh
came along and started to incorporate his consumer friendly DJ style with the
already known gangsta rap lyrics the group cash money started to be known as
gansta bounce which instantly had an impact on the hip hop scene in Louisiana. While
working at Cash Money, Mannie produced tracks for artists like Juvenile, Turk,
Lil Wayne and many more. He remained with Cash Money from 1993 to2005 then he
decided to leave to join Def. Jam South
The label
then signed young rappers B.G., Young Buck and Lil Wayne in 1995 as the second
generation wave of Cash Money artists. The young rappers then formed their own
music group called The Hot Boy$ which featured the rappers Juvenile, B.G., Turk
and a 15 year old who went by the name Lil Wayne who became the youngest Cash
Money artist in 1997 and now one of the world’s famous rapper. The Hot Boy$
become the label's most well-known artists during their time. Between the years
1994 and 1997 "CMR" signed many more artist selling thousands of
copies of the artist albums, the biggest success was the group The Hot Boys
with their debut album that sold an amazing amount of 300,000 copies in just
the first few months of the release mainly in New Orleans.
In 1998 Cash Money Record started to get the
recognition that they wanted when major record labels started to travel from
New York to New Orleans to see the two Williams brothers, the creators of Cash
Money records to offer them deals of becoming a major label. They were given
great deals, but they turned them down and only wanted the deals that they
themselves were putting on the table. With the outrageous deal they wanted many
companies back off and didn't want to touch CMR, but two big record labels stuck
around they were Sony and Universal. The war between Sony and Universal began
as they started to present their deals. In the end Universals deal was just too
much for Sony to compete with, as Universal gave in to everyone of their
demands and immediately gave them a $3 million dollar advance plus $1.5 million
for every album they produced each year. The deal alone was worth $30 million.
The Williams brothers found that the pressure was on for them to up hold there
end of the agreement. Luckily for them in 1998 juvenile's solo debut "400
Degreez" sold 4 million copies right of the bat thanks to the hit single
"Back that Azz Up" which then put CMR on the world map. After that
CMR was a hit making machine, between 2001 and 2003 CMR sold over 10 million
albums worldwide thanks to the artist they signed like Big Tymers that featured
Bryan "Birdman" Williams himself, B.G., Lil Wayne, Hot Boy$ and many
more.
Juvenile: Back that Azz Up
Cash Money Records is
arguably the only major label in the world that has been able to stay relevant
for the last 20 years straight. They have had their bad times like how any
other label would have, but they have still been able to sell millions of
records every year since the beginning of the partnership with Universal. CMR
has recently begun to sign artist of the non-rap area of music. They won the
bidding war to represent the Canadian super star Drake. They have signed artist
like Kevid Rudolph, Nicki Minaj, Busta Rhymes, Limp Bizkit, Jay Sean and even
Paris Hilton. Birdman has even gone to the extent of stating publicly that CMR
ultimate goal is to release 100 albums a year from artist in every genre of
music. He also believes that CMR is on the right path to be the first label to
become the first billion dollar music brand in the next five years, in total
artist from CMR have sold over 150 million albums worldwide to date. REFERENCE:
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